I can’t get excited about The Avengers, allegedly the biggest or second biggest film of 2012 depending on who you talk to, even though it should be catnip to me.
The Avengers consists of one successful film franchise, Iron Man, two newly launched franchises (that with their Norse Gods magic as opposed to super-science technology don’t really synch with the interior logic of the successful franchise), Thor and Captain America, and one franchise that has failed to launch, twice, Hulk. That mixture just does not cry out for a super-team-up super-franchise. If in 1991 John McClane and Riggs & Murtagh had joined forces for a super-team-up action-movie buddy-cops super-franchise, Die Hard with a Lethal Weapon, it would have made far more commercial sense than Marvel foisting The Avengers on us.
Commercial sense (and interior logic) aside I have grave screenwriting concerns about the movie. Does anyone really think that one film can successfully contain so many characters? Think about it. Iron Man, Captain America, The Hulk, Thor, Nick Fury, Black Widow, Pepper Potts, Agent Coulson, Loki and The Krulls. What exactly can be done in 2 hours in terms of actual story once you’ve finished establishing ground rules for all those characters (in case some people, as is highly likely, missed some of their cinematic instalments), introduced Hawkeye and somehow not made him ridiculous, and given the stars ego-balanced arcs?
If by some miracle you manage to synch all the fictive micro-universes together into one coherent macro-universe, and massage all the egos involved in juggling several franchise characters, what villains are you left with after the customary slaughter of bad guys in the denouements of the existing franchises? The Krulls. Oh, great. What works well in comics doesn’t necessarily work well in cinema. The Krulls immediately invoke the Mission: Impossible 2 peril. If everyone in every scene could really be someone else wearing a mask then you cease to emotionally invest in anything that happens because it mightn’t be real.
Given these problems does anyone really think that co-writer/director Joss Whedon has it in him to pull this off? Whedon has after all directed only one two film, which had a fraction of the budget and star power of The Avengers, while his most recent filmed screenplay has been sitting on a shelf for over a year, allegedly while the studio debates whether to convert it into 3-D because all horror films have to be in 3-D now. Paranormal Activitys rake in the money without being in 3-D which leads to the suspicion the studio thinks The Cabin in the Woods sucks just as much as Buffy Season 8. Whedon apologised for that arc (so awful that Wolves at the Gate, the largely stand-alone volume written by his Cabin co-writer Drew Goddard, is the only remnant worth salvaging) citing unlimited VFX giddiness…
Thus giving Whedon an unlimited special-effects budget, without Goddard’s counter-weight, may be as counterproductive as giving Richard Kelly the money he always needed to ramble on about aliens, time-travel, philosophy, and water.