‘You Make the Movies’

‘You Make the Movies’ is something you’re going to be seeing and hearing a lot of soon so here’s some info on what it is.

‘You Make the Movies’ is a pro-copyright campaign organised by the Irish Industry Trust for Intellectual Property Awareness. The who in the what, you say? Glad you asked. It was set up in 2004 to help promote copyright, and inform movie and television fans everywhere of its vital importance. Funded by more than 30 member companies, from film studios to retailers, it spreads the word about the positive role copyright plays in protecting creative ideas. This campaign is being supported by Carlton Screen Advertising, Bravo Outdoor Advertising, and Clear Channel; and, with a media value in excess of €500k, will be rolled out across outdoor, print and online platforms. The part of the campaign that will undoubtedly catch people’s eyes are trailers, directed by BBC comedy heavyweight Steve Bendelack, paying homage to famous film moments from Lord of the Rings, The Life of Brian, Sixth Sense, Jerry Maguire and Jaws. The tagline ‘You Make The Movies’ in this initiative to protect the creative rights and livelihoods of people working in the Irish film industry is an explicit acknowledgement of the vital role the public plays in supporting the industry.

Copyright issues are obviously one of the most challenging issues for the movie industry today, just as much as for the now crippled music industry. Trish Long, Disney Ireland VP says the campaign recognises “the importance of protecting creative ideas and in helping secure the livelihoods of approximately 18,000 people who work in the film industry throughout Ireland. We hope that movie lovers nationwide will enjoy the campaign and take to heart the message, of which we are absolutely convinced, which is very simply: YOU Make the Movies.” Actress Amy Huberman also throws her substantial weight behind the campaign, “Illegal downloads and piracy are killing the film industry. If you love the cinema, keep supporting the real industry and pay for the movies that you want to see. Pirated DVDs … will simply reduce the number of good films it will be possible to make and for you to see as they take money directly from the filmmakers’ pockets.” Mark Doherty of The Independent Cinema Association of Ireland, heartily agrees, “Your local cinema has been an integral part of the community in Ireland for generations… From Dublin Bay to Galway Bay, young and old, from the usher who takes your ticket to the projectionist up in the booth. Every time you buy a cinema ticket you help to keep our industry alive.”

The Irish film and gaming industry has a turnover in excess of €700 million. Tom Byrne, in charge of Sony Pictures Home Entertainment Ireland, notes that DVD rentals and sales are now “a key contributor to the total revenue of a film” that directly employs over 2000 people around Ireland. Byrne importantly states, “We are greatly encouraged by the positive message of this campaign and believe that the Irish public will respond equally positively to that message and think more carefully about the consequences of purchasing illegal content.” The British campaign of a couple of years ago, featuring Daniel Craig and crew-members from Quantum of Solace, successfully reversed the tone of the previous, inescapable, incredibly aggressive and negative campaign that was so memorably and justly destroyed by The IT Crowd. If Brendan Gleeson’s ever to get his film of At Swim-Two Birds with Hollywood’s Irish stars off the ground this campaign needs a similar achievement…

For more click www.youmakethemovies.ie.

Oscar Schmoscar

There’s been an odd prevalence of live blogs surrounding this year’s “goddamn meat-parade” – as George C Scott so memorably described the Oscars. This blog did not do a live commentary on the Oscars for three reasons. Firstly, I rather like sleeping at night and think that many other people share this strange attitude. Secondly, I don’t believe that even Stephen Fry and Hugh Laurie writing together could possibly write anything funny or insightful enough LIVE! to justify a live blog. Thirdly, the Oscars are (whisper it) (no in fact bellow it!) POINTLESS!

There are 5,777 voting members of the Academy. These individuals do not have a better idea of what makes a great film than any other 5,777 random individuals around the world. There was a reason that JFK told Ben Bradlee what he’d learned from the Bay of Pigs was this – “Don’t assume that because a man is in the army that he necessarily knows best about military strategy”. If you doubt that consider these three facts.

The Academy in its wisdom thought that Alfred Hitchcock, director of The 39 Steps, The Lady Vanishes, Rebecca, Foreign Correspondent, Shadow of a Doubt, Rope, Strangers On a Train, Rear Window, Dial M for Murder, To Catch a Thief, Vertigo, North by Northwest, Psycho and The Birds, was not truly exceptional enough in his field to win a Best Director Oscar.

The Academy in its wisdom thought that Ron Howard, director of The Da Vinci Code, was.

The Academy nominated both Apocalypse Now and Kramer Vs Kramer for Best Picture of 1979 and thought that the film which would have most impact on popular culture, which pushed the boundaries of film-making, and which would endure and be fondly remembered was…Kramer Vs Kramer. I love the smell of dumbness in the Kodak.

According to the Academy the best 10 films of the Zeros were Gladiator, A Beautiful Mind, Chicago, The Return of the King, Million Dollar Baby, Crash, The Departed, No Country for Old Men, Slumdog Millionaire, and The Hurt Locker.

Not Memento, Moulin Rouge!, The Two Towers, Master & Commander, The Bourne Supremacy, Good Night and Good Luck, Casino Royale, Atonement, The Dark Knight and The Private Lives of Pippa Lee.

Or Amores Perros, The Fellowship of the Ring, The Rules of Attraction, X-2, Mean Girls, Brick, The Prestige, Zodiac, Hunger and Up in the Air.

We don’t need the Academy to tell us that Christoph Waltz gave a great performance in Inglourious Basterds. We don’t need the Academy’s nominations to help us tell the difference between a good blockbuster with commercial clichés and a bad Oscar-baiter with its own set of equally rigid (but more idiotic because they’re ‘edgy’) clichés (Little Miss Sunshine, I’m looking at you). Maggie Mayhem tells Bliss in Whip It “Be your own hero”. Follow her advice, trust your own instincts…

I’d Rather See the Wires

Possibly it was Lou Ferrigno’s cameo in The Incredible Hulk that inspired this piece. Everyone smiles at seeing Lou Ferrigno do his cameo, but he’s only alone in making the obligatory cameo with Stan Lee because Bill Bibxy is dead, otherwise Bixby and Ferrigno would be making their cameos together in the way Lee and Ferrigno shared their cameo in Ang Lee’s Hulk.

Which begs the question why shouldn’t two people play the Hulk and Bruce Banner? Why is it considered absolutely necessary for the Hulk to be a fake CGI creation? What if, to use the suggestion of the characters in Mark Millar’s The Ultimates in casting a film of their own lives, Steve Buscemi was to play Dr Bruce Banner and then transform him into say The Rock who would be painted green and shot with LOTR style tricksy perception filming techniques to tower over everyone else (a bit more than usual). Would it really be any more ridiculous than a plainly CGI creation rampaging around a plainly green-screened location throwing plainly CGI objects about at a plainly CGI villain with a few actual actors and physical props dotted here and there to give some feeling of reality to proceedings, unlike say Attack of the Clones’ over-dependence on pure CGI constructions around actors forlornly stranded in green-screen deserts.

It seems that CGI has become the first option in the blockbuster film-maker’s bag of tricks. I Am Legend’s vampires we were told were CGI creations rather than actors wearing vampire prosthetics and make-up because the producers wanted the vampires to be terrifyingly agile. Well, yes, they were terrifyingly agile, but did it really make up for the silliness that ruined 40 minutes of high tension when we first glimpsed them in all their shockingly obvious CGI glory? If only some technology existed for making actors seem super-humanly agile, some way of making people run up walls, and levitate in air, some way of – oh wait, it does, it’s called wire-work and you may have seen it used extensively in The Matrix where it looked, at least it did the last time I checked, extremely cool rather than silly, and beat the mortal crap out of the use of CGI Keanu v CGI Hugo Weaving in Reloaded’s showpiece fight scene which ended up looking…silly.

Cinema produced marvels for damn near a hundred years before CGI took over. The Thing has no CGI whatsoever, can you imagine anyone having the inventiveness to do that now? CGI has stopped being a technological tool that we marvel at, it’s become meat and potatoes, and the over-reliance on it by lazy film-makers has left special effects somewhat less than special. ‘How did they do that?’ is always now answered by ‘Oh, they just CGI’d it – of course’. That’s why the truck-flip in The Dark Knight drew astonished gasps from audiences. So here’s a plea for the next over-digitised summer blockbuster – I’d rather see the wires.

Films of the Decade?

Lists are generally easy when you don’t think about them too much. Easter 1998, lying in the grass on a sunny Kingston Hill, I and my friend John Fahey paused from football and in about 5 minutes picked out the one film that defined its decade, right back to the 1930s.

1990s – Pulp Fiction
1980s –Wall Street
1970s – All the President’s Men
1960s – Goldfinger
1950s – Ben-Hur
1940s – Casablanca
1930s – Gone with the Wind

Looking back at that list over 11 years later it holds up pretty well for what was a pretty facile exercise in that each film can arguably be held to represent a particular cultural zeitgeist in each decade (even if one has to reach to shoe-horn in Ben-Hur) with the arrival of Gone with the Wind just before the world plunges into World War II seeming particularly apt, indeed its still unbeatable box-office success may be because people on the brink of unimaginable horror responded to it as a tale of civilizations swept aside and one strong survivor battling thru it all. Now trying to do an equivalent list of the top 10 films of just this decade seems well nigh impossible… How do you make a list of the best films of the 2000s hereinafter known as the Zeros? I have no idea, well, that’s not true, I have too many ideas, hence the utter agony of trying to construct the list…

Should you simply pick the 10 films that you liked best? (The Dark Knight, The Lord of the Rings) Or should it be 10 films that in some (in)tangible way seemed to sum up the decade? (Fahrenheit 9/11) If you choose the latter route do you pick films that were influential over films that came later that were better but needed the initial film’s breakthrough? (Brokeback Mountain, Milk) Even more importantly do you pick films that you didn’t like or didn’t see just because you know they’re ‘important’? (Crash, Babel) Do you act like a pretentious film critic and load the list with foreign films that only 45 people in the country ever saw because they were at the press screenings too? (Waltz with Bashir) Or is allocating a set number of places for foreign films an unforgivably tokenistic way to get round the problem of popular imagination being largely defined by American releases? (Mesrine: 1& 2)

Does a film need to be set in its own decade to actually define that decade or can it do so by allegory? (Good Night and Good Luck) Do films reflecting the awesome impact of 9/11 and Iraq inherently capture the decade in a way films that blithely ignore those events simply cannot? (War of the Worlds, Land of the Dead) Does torture porn reflect/critique the Abu Ghraib mindset and therefore demand a place on any serious list even if you despised it? (Hostel) Do you just try to be comprehensive by shoe-horning in as many genres as possible into your top 10? (Superbad, The Fog of War) If a genre dominates a decade does it deserve disproportionate weighting, like Spider-Man and The Dark Knight both getting into the Top 10 as opposite ends of the comic-book spectrum?

At the moment I’m thinking that films which have stood the test of time and have matured deserve places most. So, here’s the top 20 films of the decade:

2000-2002

Memento    Almost Famous    Moulin Rouge!    Donnie Darko    The Lord of the Rings    Ocean’s Eleven                                                          

2003-2006

The Rules of Attraction    Master & Commander    Mean Girls    Good Night and Good Luck    Brick    Casino Royale    Stranger than Fiction

2007-2009

Zodiac    Atonement    I’m Not There    Wanted    Caramel    The Dark Knight    Milk                           

 

As of right now…