NetFlix Killed the Video Store

In this blog’s first cross-over episode Think About IT’s Gerard Healy joins Talking Movies‘ Fergal Casey to discuss the arrival of NetFlix in Ireland.

1. What is NetFlix?

GH: So, NetFlix is here. What aspect of it should we discuss first?
FC: How about, “What is NetFlix?”
GH: “No one can be told what NetFlix is, you have to see it for yourself,” you mean?
FC: No, genuinely, what is NetFlix? I don’t understand this streaming business.
GH: (sighs) Fine… NetFlix allows you to stream movies and TV on your laptop, tablet or games console. Basically, it’s on-demand TV and films to a computer of your choice.
FC: How?
GH: It’s very much like YouTube. It’s essentially a website (or App in the case of Xboxes, iPads, other non-PC/laptop devices) that streams to your computer, except that it’s a paid service.
FC: So, they don’t post you DVDs in cute red envelopes?
GH: Initially NetFlix offered a “direct to your door” style service when it launched in the US, and it even extended into Canada, but NetFlix are yet to offer anything like this in Europe, and it seems unlikely we’ll ever see it as they’ve been trying to pull the service.
FC: Aw, but if they don’t do that then Netflix guilt is a thing of the past!
GH: I’m not familiar with this concept, but I gather you’re once again lamenting advances in technology, like when you moaned about the death of the cassette tape. It raises an interesting question about the future of physical media, which I’d like to discuss later.
FC: And we will, but damn it all I must lament this advance in technology! I’d rather looked forward to people I know having super-pretentious movies sitting around on top of a red envelope on their television for months on end. The same way people have Zen and the Art of Motorcycle Maintenance on their shelves, but really they’re reading the latest Dan Brown…
GH: What’s wrong with Dan Brown?! His books are being made into well-paced, action-packed cinematic adventures. Speaking of which, what do you think of it from a cinematic perspective?
FC: I think Dan Brown movies are definitely not well-paced. Oh, you meant NetFlix! Hmm, well I think perhaps, perhaps, it increases the likelihood of people seeking out offbeat movies simply because it will be so much easier. I think it’s also likely to lead to an increase in dual cinema and online releases as has happened with Werner Herzog’s latest documentary Into the Abyss. But… as much as I’d like to think that people will hunt about in the scrub for interesting stuff now that it’s easier to do so on Netflix, really, to continue shamelessly plagiarising a quote from Brian Eno, I think most people will remain content to stay on the train-tracks of the mainstream. When it comes to physical distribution I think it might well prove to be the death knell for cinema releases for a certain class of films. Into the Abyss for instance doesn’t seem to have as many showings as I’d expect at the IFI, and that could well be because it’s available simultaneously on Volta. It might also act as the final nail in the coffin of film over digital, Christopher Nolan’s IMAX rampaging notwithstanding.

2. What impact is it likely to have on the home film market?

FC: I’d say minimal to be honest for the immediate future. The catalogue just isn’t strong enough. The problem is that the new films aren’t new enough, the old films aren’t good enough, and there aren’t enough films to hide this problem. If you were to join this you’d probably get less choice and quality than browsing the catalogue and then reserving titles from your local council library. And that’s before we mention the fact that if you’re on an Eircom broadband package or using 3G mobile broadband you’ll get about three movies watched before you hit your monthly limit for usage of the internet in its totality, and then pay thru the nose to watch additional movies to the tune of maybe your entire monthly NetFlix fee for accessing just one of their films.
GH: Is that scarifying factoid courtesy of The Weckler in The Sunday Business Post?
FC: What do you think?
GH: (sighs) Sometimes I wonder if he said The Matrix was now operational would you just believe him without thinking twice… We’ve already seen the death of Zavvi and Blockbusters on their knees, not to mention Game’s recent demise. I can only see this trend continuing. HMV need to be worried and Amazon might need to be as well. While they’ve innovated with their cloud computing platform (EC2), they are still dependent on their on-line retail, of which DVDs and Blu-Rays form a cornerstone.
FC: I remember when HMV was all music, then downloading destroyed that, then it became all movies, and now that’s changing too… This will hammer HMV when NetFlix get their act together.
GH: I think we should revisit this at the end.
FC: Agreed.

3. Why is its catalogue so poor compared to the US equivalent?

FC: So, before we address the threadbare quality of NetFlix’s catalogue I think we should first applaud their political integrity.
GH: Because they help stop piracy without needing a SOPA law?
FC: No, because they are, uniquely in the Irish political spectrum, beholden to no special interest group.
GH: What are you on about, Fergal?
FC: Click ‘Special Interest’ on the catalogue.
GH: Okay. (beat) Ah! I see what you mean. They have nothing in this category.
FC: A less charitable person might say this was ineptitude that summed up the whole catalogue, but I see what it really is – a proud statement of their political ethics.
GH: So, the catalogue is different from America because of tedious legal reasons involving individual contracts with studios, distributors, and copyright laws and clearances?
FC: Basically I think it’s the hold-up in getting Spaced released in America writ large.
GH: You actually don’t know do you?
FC: No, I thought you were researching this.
GH: Lucky for you, I did. Looking at it from the outside, NetFlix appears to be struggling to get all the necessary studies and TV networks to sign-up and publish their content. The likes of Sky and Apple have stolen a march on NetFlix, seemingly signing exclusive deals for the territory. Add to that the unclear and generally untested nature of internet copyright law in the UK and Ireland; it can only make the studios more hesitant. The NetFlix catalogue is clearly suffering badly as a result.
FC: Can I step in?
GH: To slate the catalogue?
FC: Yeah.
GH: Fire away.
FC:  The best thing about the catalogue is the action genre. It’s just fun, and heavy on the Statham which I approve. Recently added films, which pretty much sink the whole enterprise for many people, are running about a year behind the cinema with Blitz, The Mechanic and Drive Angry heading the films. The front page promises material that doesn’t show up when you browse the selection: Nurse Jackie, Torchwood, 24, Dr Who, Dirty Sexy Money. When you browse you merely find good stuff like two seasons of Dexter, a whole collection of South Park, and cancelled shows like Heroes, The InBetweeners, Prison Break, and The 4400. There’s no sign of recent essential shows like True Blood, Game of Thrones, or Boardwalk Empire.
GH: Well, we were warned not to expect ‘recent’ recent stuff.
FC: Ah, yes, but it gets worse. Horror is a mixed bag of cult classics, awful shlock, the Saw movies…and the Scary Movie movies. Scary Movie is a horror of a film but it’s not a horror film…
GH: You mean that it’s a car crash, right?
FC: Not quite. I can definitely look away. Sci-fi has some decent films and again a huge amount of genre confusion. Ditto Romance, Bitter Moon and Tokyo Decadence square off with rom-coms. Documentaries can’t tell the difference between genuinely good work and the tendentious conspiracy stuff David Aaronovitch mocks in Voodoo Histories. And then there’s the simply bizarre. Gay cinema hilariously omits Milk and Brokeback Mountain, and Indie consists of unsuccessful British films and good American indie films. The thriller section features Hard Candy (yay!) but it’s sadly sub-par as a section, saving old classics like Pulp Fiction and The Usual Suspects, while British films was so empty after tossing all the UK tripe into Indie they had to resort to dragging in TV like BBC miniseries The Day of the Triffids.
GH: My God, are you finished carping?
FC: Yes.
GH: Moving on!

4. Has Hollywood universally accepted NetFlix?

FC: Well, kicking and screaming is usually the way big businesses adapt to change. Not for nothing does Forbes advocate Blowing up the Enterprise as a leadership lesson to learn from Kirk. Nokia finally did it, and maybe Hollywood will too.
GH: What do you mean blow up the Enterprise?
FC: Get rid of something you love in order to compete with something new.
GH: What on earth has that got to do with David Lynch?
FC: Lynch said “Now if you’re playing the movie on a telephone, you will never in a trillion years experience the film. You’ll think you have experienced it but you’ll be cheated. It’s such a sadness that you think that you’ve seen a film on your f****** telephone. Get real.”
GH: That’s an interesting point.

FC: President Bartlett said “Decisions are made by those who show up”. Films are for people who go out, and NetFlix is for people who stay in. Lynch should be a bit less precious about new forms of viewing movies because I think generally his audience would be the type that stays in. Who knows, eventually NetFlix might start to fund auteur film-makers to produce his kind of content for them.
GH: But will people really look for films on NetFlix if they haven’t heard of them from the marketing push of a cinema release first?
FC: Let’s not over-state the power of a marketing push, apparently a 100 million dollar marketing budget for Marvel Avengers Assemble isn’t enough to avoid confusion with a TV show that started in 1961 and ended in 1970…

5. Will NetFlix see an end to piracy?

FC: If you believe The Weckler in the SBP placing a legal option next to an illegal option always withers the illegal option. I think the internet has kind of tutored people to expect content for free, like it’s a divine right. Indeed I read a very interesting piece on that last year. I’m sceptical that Irish people will download legally rather than illegally just because they now easily can. I think there’s a certain ingrained lawlessness in the Irish psyche that regards the law as an unjust imposition, and that any way to get around it is always worth exploring; I could at this point instance the entire nation apparently waiting to see how many people might not pay Phil Hogan’s household tax before deciding whether to pay it themselves. Having said which Moonshiners would seem to indicate the same mindset in America too so who the hell knows? Unless we get silly and suggest that Appalachian dwellers are suffering from a post-colonial hangover too.
GH: Sometimes I think you watch too much Discovery Channel.
FC: Wait till you see the series of Bear Grylls blogs I have lined up…
GH: I agree there will always be a hard core that will always pirate but I don’t think it’s as big as you give it credit for. You really have to start by looking at Google, Apple and Amazon. Once they properly enter the legal streaming sphere, things might really get interesting. That said, faster broadband is key to services like this surviving.

6. What parallels can be drawn between the challenges that NetFlix presents to cinema and previous challengers TV and VHS?

FC: I don’t think it’s quite the same as those two challenges, especially not TV.
GH: Do you not think there’ll be a flood of epics or innovations?
FC: No, because I think the rise of CGI devalues the production values that were behind the 1950s epics. A cast of thousands back then was a big deal, now it’s just blah because people presume they’re all CGI. That’s why flipping a truck in The Dark Knight had an impact, because it’s become so rare to bother doing something physically rather than digitally. Also I don’t think that HD and 3-D are the magic bullets dragging people into multiplexes they were initially thought to be. 3-D has proved to be a chore as far as most people are concerned, just look at how easy it is to see films in 2-D versions; and in many cases cinemas continue to run those versions after dispensing with the headache-inducing 3-D version. I’m still to be convinced that HD is actually a good idea because it tends to take the filmic sheen off of films. If you can see the make-up on the faces of the actors you’ve actually innovated to the point where the technology has become self-defeating.
GH: True, but one has to wonder what value the average consumer actually places on filmic sheen. The largest draws always tend to be the blockbuster and the best example of that in recent time has to be Avatar, which is an epic and an innovation.
FC: I think NetFlix actually poses a more essential challenge in that it might interrogate the medium itself. Is cinema something that’s visually driven story-telling, shown on a big screen, and viewed en masse? That’s a definition Hitchcock or Spielberg would recognise. NetFlix if it becomes too dominant might make it hard to tell the difference between cinema and television. If you’re watching NetFlix rather than cinema-going, and you’re watching what we’ve talked about earlier, the more personal movies, then at what point does a one-off story of a certain length, with a visual kick to dialogue scenes with high production values, that’s shown on a small screen, become indistinguishable from HBO? What would distinguish two episodes of Whitechapel back to back from a really good British crime movie?

7. NetFlix: the future/passing phase?

GH: So, is NetFlix the future or a passing phase?
FC: The revolution will not be televised, it will be streamed.
GH: Are you actually going to be serious now?
FC: Yes, I don’t think it’s going to affect things in Ireland until the catalogue ramps up – which apparently could take as much as a year or two. Right now NetFlix resembles a bookstore that’s opened with half-empty shelves. Yes, it will get better, but why open if it’s not ready yet? But I gather you think different about its potential effect.
GH: I think it’s the start of a revolution. I think it’s going to kill DVD and Blu-Ray stone dead. People will either go to the cinema, or stream films, and–
FC: Can I just cut in here and sort of agree with you in a tangential manner?
GH: Yeah…
FC: Jeffrey Katzenberg said a few years ago that in the future all tent-pole movies would be 3-D, and there would still be 2-D films, but that they’d be small personal projects. I think I’d agree with you that people will either go to the cinema or stream films, and I think they’ll go to the cinema for blockbusters where the mass manipulation of the emotions of the audience and the big screen wow factor is crucial, and they’ll stream smaller films which are more cerebral and demand close attention.
GH: And I think that DVD collections will become a thing of the past, something that’s solely for true enthusiasts like vinyl obsessives building a collection. Novelty box-sets will likely last for a short time before the DVD/ Blu-Ray itself eventually becomes the novelty. This could spawn a generation of DVD/ Blu-Ray enthusiasts like John Cusack in High Fidelity. Even now, I can imagine Nick Hornby drafting notes on High Definition.
FC: I stopped collecting DVDs when Blu-Ray appeared. I just thought “I will never watch most of these movies enough to justify the expense, and when I’ve got my collection to a nice point some new technology will just make it obsolete”. But the whole concept of a DVD collection left me cold. The idea of a bad film being worth buying purely for the extras, or the existential crises over differences in boxes between regions, or special editions with different cuts; it all made about as much sense to me as buying a rubbish book for the sake of a nifty introduction and a cool cover.
GH: Didn’t you read One Flew Over the Cuckoo’s Nest for an introduction by Chuck Palahniuk?
FC: Yes. But I think the true equivalent would be a Dan Brown with a foreword by Paul Bettany explaining how he used the role of Silas to make a feature audition tape for the role of the Joker…
GH: I think NetFlix is the vanguard of Google, Apple (and possibly even Amazon) domination of the streamed media sphere. Google TV and Apple TV seem to only be a few months away, maybe a year.
FC: The idea of Apple TV terrifies me, Google TV a little less so, but Apple TV… (whistles) It just seems like something out of a dystopian novel the idea that Apple control so much of your life, how you listen, how you read, how you communicate, what you watch, on and on and on.
GH: I think I’m not well known for my love of Apple fanboys so let’s not get into a nodding contest here about how scared we are by Apple TV. Do you think the concept will take off?
FC: Yes, purely because those companies have so much power that if they want to synchronise things I think they can synchronise things.
GH: I think that you’d really have to see what they can come up with. Certainly anything that Google and Apple touch at the moment seems to be turning into gold. However, both Google and Amazon are yet to enter the market, and Apple is barely dipping its toes. True, Google owns YouTube, but it’s simply not positioning it in the same market as NetFlix.
FC: So it’s safe to say that this is the beginning of a revolution?
GH: Yeah, I think so. There’s a lot of industry weight behind it and user interest seems genuinely strong, and besides, these things only getter better with time. The real measurement of success is how many studios and TV network sign up.
FC: Can I ask you a strategic question about all of this? Do you see a connection on the macro scale between cloud computing and NetFlix – the idea that we’re moving from the need for constant and often unutilised physical possession to just paying for something in the ether when we need to actually use the service?
GH: Cloud computing is a hefty enough topic, and I’ve covered it at some length. It’s mainly a concept aimed at the smaller business, a way of offering high-end solutions (servers with high up time or premium applications) on a much lower cost basis. Rather than paying for server hardware, data centre storage, server engineers, server licensing, clustering, etc, users simply pay a per-usage rate. Like for hosted email, you might pay for each mailbox for each month of use. So in that sense, pay as you go usage, they are some similarities.
FC: Huh, perhaps Tyler Durden got his wish after all. We’ve rejected the basic principles of western civilisation, especially the importance of material possessions.
GH: I don’t think Fight Club is on NetFlix…
FC: (groans) The revolution will begin once NetFlix have got their bloody catalogue together.

Interview with Jeffrey Katzenberg

In a blast from the past here’s the full transcript of an interview with Jeffrey Katzenberg I did for InDublin.ie in November 2007 for the release of Bee Movie.

Jeffrey Katzenberg started his producing career at Paramount in the 1970s before moving to Disney with his mentor Michael Eisner in the 1980s. They oversaw an artistic renaissance at the House of Mouse with Katzenberg overseeing The Lion King among other hits. An acrimonious falling-out saw Katzenberg strike out on his own in the mid 1990s, establishing the Dreamworks film studio with Steven Spielberg and music mogul David Geffen, and heading up the only real rival to Pixar’s dominance of CGI animation. His legendary drive and persistence lured Jerry Seinfeld out of semi-retirement to write and star in Bee Movie, one of the last films released in 2-D by Dreamworks Animation; which from 2009 switched all its output to 3-D with Katzenberg himself acting as one of the principal evangelists for the new format.

Did it take a lot of persuasion to drag Seinfeld out of semi-retirement?
Well, it depends on how you would, what you think a lot is… (laughs) Because the thing that was interesting about it is that it took a very, very long time because I actually started approaching him about doing an animated movie when he was doing his TV show so you know that’s probably a good 15, 16 years ago I first approached him. He was always really incredibly accessible, you know I’d pick up the phone and I’d just call you know, I didn’t really know him: I’d introduce myself and he’d take the call and he’d say ‘Hey, uh, what’re you thinking?’ and I’d sort of pitch him the idea, he was amazingly polite – always said ‘No’. (laughs). And then, uh, I went to see him about 4 years ago, I actually went to see him in his office. I took, I had a story that I pitched to him for an animated movie and I took some drawings and some pictures and stuff that I had the artists put together. And, uh, he actually thought about it for a little bit and then he said ‘No’. Ha! What I could tell is, at least it planted the idea, it was something he really –he thought he understood why he could have done that movie and ultimately decided not to cos –the thing I came to learn about Jerry is he really doesn’t think of himself as an actor, in sort of the traditional sense – obviously he does act but he doesn’t think of himself as an actor. He explained to me that he’s never actually said somebody else’s words. The TV show, he did stand-up comedy. The TV show, he had collaborators that worked with him; you know he was a writer on the show. Then went off to do his stand-up work again, so pretty much his whole life he’s written his own work. And so that was really the breakthrough that I came to understand is he was never going to do someone else’s animated movie, he was never going to act in someone else’s animated movie. What was going to work for him was when and if there was an idea that interested him that he could do. And that’s what happened.

Are Dreamworks still a subversive studio?
Hope so, we’ve sure been trying, and sometimes we get it more right than others. But I think what has become, and hopefully will continue to be, a signature of Dreamworks animated movies is Number One: they’re sophisticated films, that have complex stories and complex characters that are interesting and appealing to an adult audience, they have parody and satire, they are a little irreverent, they are a little subversive and really – There was this wonderful great mission statement that Walt Disney had ‘I make movies for children, and the child that exists in all of us’. And 14 years later at Dreamworks I can say ‘We make movies for adults, and the adult that exists in every child’. And that literally has been our approach. And even for Jerry, coming in to be a part of this, he kept saying to me ‘These are films that, I’ve never done anything for kids – my sense of humour, my sensibility’s not for kids’ and I said ‘Don’t worry about that, we’ll take care of that –  the animation of the movie, the visuals of the movie, you’ll see – they’ll get this movie, you don’t ever have to talk down to them.’ And I think when you talk with him, one of the great surprises for him is, how blown away he is by how much kids like this film and he never once felt like he had to tone something down or dumb something down or make it less complex. People kept saying ‘Are kids going to understand what it means to go to court? To sue, a trial at the centre of all this’. Well they get it, whether they literally understand it or they just in general get it  – ‘Yes, somebody took something away from the bees and now someone decided the bees can have it back’ – yeah, they get it, they get the general aspect of it and that’s enough. {As an example, at the screening children laughed at Chris Rock’s line about just needing a suit to be a lawyer as he was already a bloodsucking parasite}Well, you’ve got bloodsucking parasite, they get it.

Some critics have criticised Dreamworks for casting mega-stars in their films rather than taking Pixar’s approach, do you think Dreamworks may have been too focused on star-power in voice-casting in something like Shark Tale?
No, cos that’s never what we’ve done. I’m hard pressed to understand that. Are you saying that Robert De Niro’s not a great actor? Or Will Smith is not a great actor? Or that Jack Black is not a great actor? Or Renee Zellweger is not – I mean these are the people that were in this. They’re all Academy Award winning, they’re the finest actors in the world. So, it sounds a little bit like sour-grapes to be honest with you. The fact is that I’ve grown up in Hollywood, I’ve spent my whole career there, I’ve worked with these artists and the greatest artists for my entire career and, I’ve been very successful at getting them to work in our movies and the truth is I’d rather have Ben Stiller, who’s a genius and funny and does great improvisational work and Chris Rock than some unknown. So what’re you going to tell me? That there’s a better comedian or a better comic actor in the world today than Ben Stiller? I don’t think so. Who? Who? I think everyone always looks to find some way to be critic of the moment, and I’m okay with that, I’ve lived my whole life with that, it comes with the territory and the fact is I believe that one of the signatures of a Dreamworks animated movie is, for the adult audience, there are going to be among the greatest actors and comedians in the world acting in these films, and they add a level and a dimension to it and Jerry Seinfeld is a perfect example – there’s no 6 year old who knows who Jerry Seinfeld is, or cares, they know he’s funny. They don’t know who he is but they know he’s funny, and whoever he is, and wherever he’s come from – but for those people who watched that TV show for 20 years – to hear him back in a film, to hear his comedy and his sensibility is like this long lost friend coming back into your life, it’s a joyful experience. I love that as an aspect of our films, I think it distinguishes us and makes it different from everybody else’s, and with due respect to whoever those critics are, and you say Pixar except the first Pixar movie which you know was made on my watch while I was at Disney – I actually made that first film and put them into business, and financed them – who was in the first Pixar movie? {Double Oscar-winner Tom Hanks and Tim Allen} Yeah. Uh-huh. So, they’re  – Tim Allen was in the no 1 rated TV show produced by our studio Disney at the time and Tom Hanks was under a long term contract at Disney at the time making multiple movies for us – both of which did this as a favour to me. I didn’t see anyone at Pixar saying ‘No, no – we don’t want them’. (Laughs). {I think the example critics like to give is Craig T Nelson for Mr Incredible, as he wouldn’t be a marquee name} Was he any more of an actor than Robert De Niro? It’s confusing to me. You know what, it’s probably the nature of competition is that the grass is always greener on the other side – someone’s always able to criticise someone on it. You know, I tend not to do that, I don’t like to go there, I’m very happy for our success. You know, our success has never been dependent on somebody else’s failure. So, I don’t have any malice to them. I have 10 years invested in the Disney company and have great, great friends who still work there doing great work there so I look forward to being able to see their movies when they come out so I get inspired by the work in their movies and it pushes me to want to do better work. As opposed to feeling critical about it I’m happy to tell you how much I like Ratatouille, how amazing I thought the animation was, how beautiful I thought the cinematography was, and I could go and on and on telling you how much I admire about the movie. I don’t find in any way, shape or form that that is demeaning to me or to your company, or to the movies that we make or the artists who are at work here. I don’t feel compelled to knock anyone else.

Do you think 3-D will endure this time rather than being a fad like in the 1950s?
I do, because what we’re all doing is not a gimmick and it’s not a trick, cheap exploitative bell and whistle theme park attraction. We’re all engaged in what is a new technology, a new level of tools that exist on the film-making side of the business, a new set of tools on the exhibition side of the business – these two things converging together at this moment in time are going to allow us to make an amazing new cinema experience that when people see this in their local movie theatres they’re never going back again – this is as revolutionary as when movies went from black and white to colour 70 years ago. And not only do I not think that it’s a momentary fad but I actually think we can sit here 10 years from now and you will see that the majority of big films being made, big entertainment films will be made in 3-D and exhibited in 3-D. I think 2-D movies will be around, they’ll still be made, they’ll still be shown but they’ll tend to be smaller films, they’ll tend to be art films, to be more personal movies but the bigger event populist films are all gonna be made in 3-D. {So the likes of Cameron, Jackson, Zemeckis and Spielberg will all shoot 3-D, but there’ll still be 2-D films?}  Yeah, and I think there will be and I think there’s an art to 2-D film-making and that there will be film-makers who will choose that but as I said I think you’ll see that the core centre driving force will be 3-D. And it will actually be the first real innovation in the movie theatre experience in our lifetime. And when you think about what’s happened in your home. Flat screen TV’s, High-Definition and now HD-DVD and HD-TV, stereo sound coming in – the In-Home experience has innovated in the last decade in ways that are so astonishing, meanwhile the movie theatre experience hasn’t at all. And this is now an opportunity for an exceptional innovation in the theatre experience that is going to get people to get up and get out of their house, you won’t be able to sit in your home and watch a film like this. You know, you saw the current generation in Beowulf which is incredibly impressive, putting aside the movie, whatever your feelings are about the film, the 3-D presentation in that film is dazzling. And what we’re doing is yet a whole other generation ahead of what they’ve done, and so when people see it  – you know there’s that wonderful cliché, picture’s worth a thousand words, well I’ve got a new cliché for you, a 3-D picture’s worth three thousand words. It’s pretty indescribable. {And even the appearance of the glasses has greatly improved} I agree. {Spielberg has loudly lamented the move from old-fashioned film to digital, is he won over yet?} I don’t think he would be lamenting so much today and the reason is that I think Steven who obviously is an amazing and probably the most amazing artist, looks at the aesthetic of film itself, and what happens in that chemical process, and the emulsions and how light filters through that, and I think that until recently he felt that there was a real difference in the feel, the textures of what happened with film versus digital. I think today he would say to you ‘I think I’ve seen now the technology of digital has finally innovated to a place where you can actually deliver the same quality experience, the same textures and feelings and sensibility that you could with film’.

Did you achieve your aims at Dreamworks before selling it to Paramount?
The answer’s yes. I did, I think it was an amazing ride that the three of us have been on together, are still on. For the live action movie business it really made sense to be a part of a larger company, and obviously today there’s some issues about how well the chemistry is working between these 2 companies, and they’ll sort that out in the coming year and see what happens with that but ultimately separating the two companies as we have done, the animation from the live-action, was really the right thing to do for investors, the people who gambled on us, who put up well over a billion dollars, nearly almost two billion dollars to start the company, this was an opportunity for them to be rewarded. I couldn’t be prouder of what we have done and are doing and this year’s been one of the most amazing years in the history of Dreamworks – whoever’s paying the bills, whoever owns what in it, the combination of the animation company and the live action company – it’s been a record breaking year, between Transformers and Shrek and Bee Movie and Blades of Glory and the Ben Stiller movie that’s just been out and the Sweeney Todd movie that’s coming at the end of the year; it’s been a spectacular year for the company and I know that David and I couldn’t be prouder –  couldn’t be prouder of the film-makers, team of people who have achieved this success.

Is it a myth that you got down on your hands and knees to beg Leonard Nimoy to reprise his role as Spock in the 1979 film, and will you have any involvement in the franchise reboot now that its makers Paramount own Dreamworks?
No. It is true, 30 years ago I did go to New York and beg Leonard to put on his ears again, which fortunately he said yes to so it was only – it would only have been humiliating if I had done that and he’d said no. (laughs). It was just slightly embarrassing that I did it and he said yes. But JJ Abrams is really spearheading this creatively, he’s written it and is directing it and JJ is one of the true great film-makers working in Hollywood today, he’s just an amazing talent. I actually gave him literally his very first job out of college, 20 years ago – back again in my Disney years and I’ve watched him over the years just turn into an extraordinary film-maker so I think the Star Trek Enterprise both the literal Enterprise and the figurative Enterprise are in great hands. {Have you heard anything about how it’s going?} I’ve heard it’s in good shape, so it’ll be fun.

Finally, is the rhetoric of the WGA in this strike action; that their poor individuals being scammed out of money by giant studios; liable to hinder the fight against piracy?
So I guess I’ll ask you a question, do you know how much the average writer is paid? Screenwriter, take a guess – working, a writer who is working as a screenwriter, as opposed to like a hobby. {I would have no idea, $80,000?} $200,000. I have to say, yes there are issues, there are legitimate issues and everybody will try and work thru them but as someone who has worked in Hollywood for my entire professional career, been a great fan and supporter of the Writers’ Guild, done great work with them over the years, couldn’t have more admiration for writers….these are not people working hard labour for $6 an hour minimum wage. These are among the highest paid people in a union or a guild in the world. So, are there aspects of this where they should be compensated differently or more? Maybe… But please let’s not go to a place where these are downtrodden abused people. Most people in the world would happily take half what they make and consider themselves well compensated, these are not poor downtrodden people who are being ripped off, it’s just not true. Okay? {Yeah, absolutely, thanks for your time} Thank you, sir.