Talking Movies

December 24, 2022

Miscellaneous Movie Musings: Part LXV

As the title suggests, so forth.

The Way of All Flesh

It’s been thirteen years since Avatar was released, and here comes the sequel. That is a preposterous delay, but one of the most interesting things for me is that it pinpoints a seachange that I missed because of my general checking out of the MCU. At one point in the 2010s it seemed like 3-D was the defaut mode for blockbusters. Not real properly planned and photographed 3-D of course, just post-production conversion. There was a time when I had to carefully scan the cinema listings so I could boycott 3-D, and its outrageous surcharge, and just see films in glorious 2-D. And, because I stopped going to see the increasingly bland Marvel movies and their ilk, I didn’t notice when it happened but clearly that situation flipped, and suddenly most screenings were 2-D again, and it was 3-D screenings you had to seek out. I would like to think that some of this was simply people voting with their feet, but equally with Disney’s monopoly/monopsony power it could simply be that they dropped 3-D conversion because with their increasing affinity for last-minute CGI VFX there simply was no finished product to convert. And so everybody had to adjust to that, studios and audiences alike. In the same way that the 2010s have seen audiences inured to sloppy fight editing, vague and incomprehensible action sequences, with frankly embarrassing CGI blighting all. But for a whole generation that’s normal; cinema is CGI capes that look crap.

Unseen & Unheard

Talking of things that are frankly embarrassing, ahem, my first reaction to seeing Vertigo toppled in the Sight & Sound poll because of incredibly obvious vote-rigging was to laugh out loud. I don’t have much time for the Sight & Sound poll, so I’m not hugely invested in defending its integrity. I genuinely feel it’s sheer good luck that Vertigo ever got the accolade. Back in 2012 I was just nonplussed by the results. I felt that people weren’t genuinely voting on what they thought were the greatest films of all time after much thought and prayer. They weren’t even voting for their own personal favourite films in a spirit of adorable idiosyncracy. They were not voting for anything they actually liked or thought good, but voting with an eye to impressing other people, to try and outdo other critics with their obscure choices in a spirit of too cool for film school. At the time I said the amount of silent films that had popped up was akin to someone saying I love the theatre but it’s all been downhill since they stopped wearing the masks. A statement that would not make it immediately obvious that this person actually does love the theatre. And this time round the process has been even more transparently absurd. But who cares? Whatever the intention was, it has surely backfired.

February 27, 2018

The Psychological 10 Euro Mark: Part II

I howled about the price of cinema tickets 7 years ago, but now they’ve really gone thru the roof. What a difference 7 years makes…

10-euros-banknote-second-series-reverse-1

 

January 2013 saw this price comparison between notable Dublin cinemas:

 

Light House €9 (€7.50 matinee) [3D +€1 – active 3D; glasses loaned free]

Dundrum: €9.50 (€6.80 matinee) [3D +€1, +€0.90 matinee]

Stillorgan: €9.80 (€7.70 matinee and weekend morning; €5 Wednesdays) [3D +€1, glasses supplied for €1]

IFI: €9.90 (€8.50 matinee) (membership discount)

Cineworld: €11.30 (€8.70 Mon/Tue/Wed and matinee Thur/Fri; €6.60 morning) [3D +€2]

 

And now the 2018 prices!

 

Light House 11.00e (9.50e matinee)

Dundrum: 11.20e (9.50e early evening, 8.50e matinee) 1.00e premium for Screen 1

Stillorgan: 12.75e  (9.25e matinee)

14.50e for 3D

6.00e all day Wednesday

IFI: 9.50e (8.50e matinee) [membership discount]

Cineworld: 13.30e/12.04e logged-in (10.80e/9.79e for matinee)

15.60e/14.11e for Saturday Night Black Panther 3-D

19.80e/17.89e for Saturday Night Black Panther 3-D in IMAX

 

September 17, 2010

The Psychological 10 Euro Mark

I was stunned to discover this week that Cineworld have broken through the psychological 10 euro mark for cinema tickets…

Obviously this is not news to most people as this is something that happened some time ago but I haven’t been to Cineworld at night for a very long time; I think the last movie I actually saw there was Mesrine: Killer Instinct in a cheap morning show; so it’s a fresh shock to my system. Not least because the cinemas which make up my usual venues – Savoy (9.00), the Screen (9.00), the IFI (9.20), Movies at Dundrum (9.90), the Ormonde (9.00), and the Lighthouse (9.00) – are all still selling their tickets under the 10 euro mark. I’m not sure exactly why Cineworld (10.50) have chosen to bust through it with such brio when all the other cinemas that I regularly venture out to from my suburban southside lair seem to regard it as a threshold to be passed over with great reluctance.

I think the reason why it’s such a psychological barrier is not purely to do with inflation or our newly re-found grasp of the concept of value for money; I can vividly remember when you could go to the Savoy on Saturday night and still have change for a nice junk-food meal in Supermacs from a 10 pound note. I think that the cinemas are just terrified at hitting the dreaded ‘two for the price of one’ figure. If you have to pay more than 10 euro for a film ticket you will start questioning more keenly not just the quality of the film in question but more generally whether it’s actually worth going out at all when you could pop into Chartbusters and pick up two new releases for 6 euro. Admittedly Chartbusters’ well publicised financial problems are the reason they’re so cheap at the moment but even Xtravision’s new releases get perilously close to 2 for 1 compared to a 10 euro plus film ticket.

The more paranoid interpretation is that cinemas are holding prices under the mark to make people less outraged than they should be over the premium charged for 3-D tickets. This premium has allowed Hollywood to make more money this year, with bad films in 3-D, than last year, where films were better attended but only in 2-D. Roger Ebert has cynically predicted that the premium on 3-D tickets, justified as necessary to pay the charges associated with conversion of cinemas to digital projectors, will in fact become embedded forever in the pricing structure long after every cinema is converted and all possible costs have been paid. In which case we could expect that the ‘two for the price of one’ figure would come into play in a new and interesting way as punters would weigh up with every trip to the cinema whether two 2-D films are worth the price of one 3-D film. If the answer to that question isn’t to Hollywood’s liking it may mean the end of gimmickry and a belated return to quality scripts as the answer to the problem of how to get people in theatres.

Meantime, I’ll be interested to see which of my regular haunts joins Cineworld in the brave new world of handing over a twenty-euro note to get change for one primetime film ticket…

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