There is a certain type of film that plays last of all at a multiplex for the purpose of mopping up late-comers and professional procrastinators.
Right now in Movies at Dundrum Blockers is on at 21:20 and A Quiet Place at 21:10. A Quiet Place is the kind of film that fits the archetype of ‘The Mop’, as is Cineworld’s final movie tonight, The Strangers: Prey at Night, on at 22:45. The Mop is usually a horror film. In fact a good deal of Blumhouse’s output (Sinister, The Purge, Happy Death Day, Truth or Dare) would be well-suited to mop purposes. The Mop ought to be a horror film, because it sustains horror week in week out. Horror films aren’t expensive to make. That is the secret of Jason Blum’s success. It is possible to make a very presentable film on the catering budget of a CGI-laden blockbuster. And horror films and late, dithering audiences have an easy to understand and easy to fulfil compact.
The audience that needs to be mopped has arrived without having booked in advance, something which admittedly is becoming less common. They have no firm idea what they’re going to see and are heavily swayed by the times of the films and the times of bus/Luas home. One of my greatest experiences in dithering saw myself, the man behind the online pseudonym E von Ludendorff, and John Fahey begged to leave Cineworld by a security guard who’d suffered thru too many minutes of arguing over what to see – “Lads! Would you go outside for a few minutes, just DECIDE, and then come back in”. That resulted in an almighty tussle between Saw, The Life and Death of Peter Sellers, and Shark Tale.
Horror films don’t get much respect outside of Hallowe’en. But, just as Seth Rogen noted it’s easy to tell if a comedy is working as opposed to a drama, it’s quite easy to spot when a horror film is not scary. They are a matter of technique. Think of the sequence in Let Me In where Elias Koteas foolishly moves towards the bloodied door to see what’s behind it while Michael Giacchino’s string orchestration goes into a frenzy. In the hands of someone like Matt Reeves or James Watkins such a sequence is almost unbearably suspenseful. In the hands of a hack, the effect is lost entirely, and you become aware it’s just a guy slowly walking towards a door with a vampire behind it.
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