From the Archives: Be Kind Rewind

Another deep dive into the pre-Talking Movies archives finds what is the only Mos Def/Yasiin Bey movie I ever reviewed!

The trailer promises a wacky Jack Black comedy but this is really an exercise in whimsy with occasional moments of laugh out loud comedy. Maverick director Michel Gondry, after two films with the equally eccentric (and severely over-rated) screenwriter Charlie Kaufman, is now penning his own scripts. But his wafer-thin characterisation sees him relying far too heavily on the charisma of his leading men to carry the material. If you don’t like Jack Black or Mos Def then avoid this film, or go, but thank heaven for Danny Glover who lends gravitas as Mr Fletcher. Fletcher is the Fats Waller worshipping owner of the titular video store, named after a Waller song and housed in the building where Fats was born, which is now so decrepit that adopted son Mike (Mos Def) might demolish it by slamming a door. The store survives because of the number of stubborn/deranged people in the neighbourhood who refuse to switch to DVD. Mike is left in charge while Mr Fletcher investigates whether switching to DVD is the only way of raising enough money for repairs before a council demolition deadline

Enter disaster in the shape of Jerry (Jack Black), Mike’s best friend, who talks him into an attempt at sabotaging the local power plant (a sequence featuring a sublime visual gag) which leaves Jerry magnetised and thus all the store’s videotapes erased. Mr Fletcher’s best friend Ms Falewicz (Mia Farrow) demands Ghostbusters and Mike and Jerry, with no time to hunt down a replacement VHS copy, decide to make their own version with a camcorder, hilariously no-budget special effects, and Mike as Bill Murray…with Jerry as everyone else. This leads to crowds of new customers with requests for films that they want Mike, Jerry and leading lady (and drycleaner) Lorna to ‘Swede’ for them. Deeply demented versions of Driving Miss Daisy and Rush Hour 2 emerge and soon half the neighbourhood are joyously taking roles in the ‘Sweded’ films.

Be Kind Rewind is visually disappointing when set aside the quirkiness of Michel Gondry’s music videos and his best film to date Eternal Sunshine. Indeed the highlight of the film comes when he stops being restrained and indulges in some of his trademark in-camera special effects, using his long held patent on ‘how’d they do that?!’ trickery. The dazzling and hilarious long take in which Jack Black and Mos Def re-enact scenes from classic movies (including 2001: A Space Odyssey) using insanely inventive no-budget special effects is itself shot in an insanely inventive low-budget way. (Somewhere a post-modernist just got his wings). Oddly enough, like Cloverfield, the usual sentimental cliches of movie logic do not apply in this universe. The unexpectedly realistic ending means that Be Kind Rewind works best as a love-note to film-making and audience participation rather than as pure comedy.

3/5