Alec Baldwin is the star of the show as the voice of the titular infant in an animated comedy aimed at a surprisingly niche audience.
Tim (voiced in Wonder Years style narration by Tobey Maguire) has a perfect life. Loving parents, who sing him ‘Blackbird’ as his own personal song, a faithful alarm clock that talks to him in the dialogue of Gandalf, and an active imagination, obviously. Which is ruined when a baby in a business suit pulls up in a taxi, power-walks into the house, and demands attention at all hours of the night and day from his parents. When Tim discovers the baby can talk, and does so in the voice of Alec Baldwin, he tries to figure out what is the what before his parents’ love for him is entirely consumed by the demands of the boss baby…
The Boss Baby is a curious creature. Baldwin’s delivery of “Uh-uh, cookies are for closers” is one of a handful of jokes aimed at parents, the other pick being Baldwin’s query if Tim’s parents are actually Lennon & McCartney when he complains how they are now singing his personal song ‘Blackbird’ for the baby. But there is precious little here for parents. Indeed, there is at times precious little for children either. There is, mercifully, none of the usual Dreamworks shtick about how the most important thing in the world is to just be yourself, but instead there’s a message targeted at what can only imagine is a fairly niche child audience. 7 year olds dealing with jealousy at a new sibling. Indeed if a 7 year old was dealing with jealousy at a new sibling they might be as irritated as a cinephile by the painfully protracted ending in which Tim and the Boss Baby get what they want, but…not what they need.