Talking Movies

October 29, 2016

Politik: Part IV

Filed under: Uncategorized — Fergal Casey @ 1:21 am

Lamentably a return to political matters, after thinking about art and propaganda vis a vis I, Daniel Blake and reading A Very British Coup.

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Lies, lies, and propaganda

Does a government have a right to use taxpayers’ money to fund propaganda campaigns designed to turn some citizens against others? That’s a thought that’s been nagging me a lot recently in cinemas as I’ve sat aghast and agog at a cutesy animation explaining why the nonsense ‘reforms’ of the Junior Cert could only be opposed by heartless monsters equally opposed to learning and out of touch with the real world. It’s hard to find the animation on YouTube for some reason… Possibly because it is targeted at a captive youth audience who for once can’t escape the ads. It takes seconds to articulate an argument against Ruari Quinn’s pet project. If you and your teacher are engaged in a profoundly active balance of terror do you really want that person marking all your work for three years, or would you prefer that your work be in the final analysis independently judged by somebody else, anonymously, and far away from the grudges of your school? Quinn’s folly was based on the syllogism that the Junior Cert needed reform, this was a reform, therefore it needed this reform; without ever articulating why the Junior Cert needed reform. Surely now that Quinn and his party have deservedly been removed from office and almost from existence by an electorate with an unusually good memory of the pig in a poke they were sold in 2011 it is time for his nonsense to be dropped before a system of blind meritocracy is replaced by a system obviously open to abuse. And for God’s sake stop wasting public money on an advertising campaign that would embarrass a communist regime in its substitution of marketing asininity for mental acuity.

God, Lana, read a book!

The latest in a slew of recent mortgage ads had a young hipster smugly proclaim in voice-over “We’re the first generation in history to live life on our own terms.” … … … The level of historical obliviousness it takes to usher such a sentiment from brainstorming meeting in a hipster advertising agency, through copy-writing and presenting to the client, on into the recording booth, and finally into the editing suite; without anyone questioning whether this assertion might be coming it devilishly high; is truly jaw-dropping. One wonders what the Bright Young Things might have made of such a dismissal of their daring, or what Byron et al might have had to reply in doggerel to it, or the Young Hegelians disproving it in rigorous dialectics through which they now knew how (for the first time [sic] in history) to announce the end of history. It appears there may have been a derisive snort aimed at the right place, because the offending ad is now airing on TV – with a different voice-over, one that admits that we might not have much stuff but we love the stuff we have. A folksy sentiment to warm the cockles of Abraham Lincoln’s heart.

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