So, Avatar is allegedly going to change the future of film-making, but is the third time really going to be the charm for the adoption of 3-D technology?
3-D first appeared in the 1950s and despite Alfred Hitchcock utilising it in Dial M for Murder it’s remembered best as a gimmick used for shlock horror films like the original House of Wax, ironically directed by a Hungarian Andre de Toth who only had one eye but memorably explained “You only need one eye to look thru a viewfinder”. Right now we can witness something of the same dynamic – brilliant directors like James Cameron, Peter Jackson and Steven Spielberg are all working with 3-D motion capture technology, but the cheap and cheerful shlock horrors will always outnumber the quality pieces. Which begs the question that’s always dogged 3-D, is the technology a brilliant film-making tool to more accurately depict the world as we experience it or just a flashy gimmick?
Once upon a time painters discovered perspective and so rendered the world more accurately than it had previously been depicted. Should we regard the coming of 3-D as the same leap as that between religious icons and renaissance painting? It’s not as if cinema is currently badly lacking a sense of perspective and volume, as anyone who clung to their seats for fear of falling down the abysses of the cityscapes in the IMAX Dark Knight will attest. Is the ‘need’ for 3-D as spurious as wanting to see the Mona Lisa in 3-D? Or is 3-D is to be compared with the innovations of sound and colour? The coming of sound while derided initially as a gimmick in truth merely got rid of the freakish aberration cinema had introduced of silent acting. The coming of colour was also a gimmick at first, something to make Gone with the Wind look even more spectacular or to convey the difference between grey Kansas and magical Oz. If you want proof of the slowness of adopting colour just look at Hitchcock’s career. Between arriving in Hollywood in 1940 and making I, Confess in 1953 Hitch made just two colour films. Between 1954 and 1976 he made just two black and white pictures. The move from glorious technicolour to more realistic colour certainly added this process, the ability to use colour as magisterially as he did in Vertigo helped, but the threat posed by TV in the 1950s was probably the deciding factor. The advent of TV saw cinema do epics, extras, wide-screen and colour – anything in fact to distinguish itself from what the goggle-box could offer. It also saw the first wave of 3-D films but 3-D technology fizzled out.
The second wave of 3-D came at another time when cinema was considered in peril, the 1980s, and this time TV’s cousin the video was the villain. So 3-D films again appeared, I have childhood memories of one film which one involved the hero getting into peril in various burning houses so that flaming rafters could fall towards the audience. I may have missed some of the subtleties of its plot. Actually, no, I don’t think I did. Once again cinema survived, and 3-D did not. Now here we are with cinema under threat from this generation’s big bad, online piracy. And the saviour is something that can’t be recreated except in a cinema, it’s…digital 3-D. Hmm. 3-D has been rejected as a gimmick each time it’s been fan-fared where other innovations have endured.
I lean towards the belief that 3-D has been rejected each time while other innovations have been adopted because it is essentially a gimmick, and for this reason. 3-D films currently being released tend towards two camps. There’s films where children reach out their hands towards the screen to touch the characters (Monsters V Aliens, Cloudy with a Chance of Meatballs) and films where teenagers squirm at the dismembered body-parts and pick-axes flying off the screen towards them (The Final Destination, My Bloody Valentine). In both cases 3-D seems to be a blank cheque for abandoning serious effort on the script in favour of shallow special effects moments. When the trilogy of heavyweight directors arrive, they will bring a wave of PG-13 thrill-rides like Avatar, but can you conceive of anyone filming a serious thoughtful drama like Good Night, and Good Luck in 3-D? Until the answer to that question is yes, then 3-D will always remain gimmick.